Privacy Policy / ICO Registration
Last updated: 15/10/2025
1. Introduction
Welcome to Damn Dirty Bikes Ltd.
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://DamnDirtyBikes.co.uk, make a purchase, or contact us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
Damn Dirty Bikes Ltd. Registered in England under company number 12196346
Registered office: Unit 2 Poolside, Highleys Farm, 389 Tanworth Lane, Shirley, Solihull, B90 4DX
Email: info@DamnDirtyBikes.co.uk
Telephone: 07447949040
ICO registration number: ZC011756
3. Information We Collect
We collect personal information to provide our products and services effectively. This includes:
a) Information you provide directly
Your name, address, email, and phone number
Payment information (processed securely via our payment provider; we do not store full card details)
Delivery details and order information
Account registration details (if you create an account)
b) Information we collect automatically
When you visit our website, we may collect:
IP address, browser type, and device information
Website usage data (pages visited, time spent, clicks, etc.)
Cookies and similar technologies.
c) Information from third parties
We may receive information from:
Payment processors (for transaction verification)
Delivery and logistics partners (for order fulfilment)
Marketing or analytics platforms (for performance reporting)
4. How We Use Your Information
We use your personal data to:
Process and deliver your orders
Manage your account and communicate with you
Provide customer support and handle complaints
Improve our products, services, and website
Send marketing communications (only if you’ve opted in)
Meet legal, regulatory, and tax obligations
5. Legal Basis for Processing
We process your data under the following legal bases:
Contract: To fulfil your order or service request
Consent: When you agree to receive marketing emails or communications
Legal obligation: To comply with laws and regulations (e.g., tax or consumer protection)
Legitimate interest: To improve our website, prevent fraud, and protect our business
6. How We Share Your Information
We only share your personal data when necessary, and only with trusted third parties, including:
Payment processors (e.g., Stripe, PayPal, etc.)
Delivery and logistics partners (e.g., Royal Mail, DPD, etc.)
IT and website hosting providers
Professional advisers (e.g., accountants, auditors)
Regulators or law enforcement, if legally required
We never sell your personal data.
7. International Transfers
Your information is stored on secure servers within the UK or European Economic Area (EEA).
If we transfer data outside the UK/EEA, we ensure it is protected by appropriate safeguards such as Standard Contractual Clauses (SCCs).
8. Data Retention
We keep your personal data only as long as necessary to fulfil the purposes it was collected for, including:
Orders and transactions: up to 7 years (for tax and accounting requirements)
Marketing data: until you withdraw consent
Website analytics: typically 12–24 months
9. Your Rights
Under data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Withdraw consent for marketing communications
Request data portability (to transfer your data elsewhere)
To exercise these rights, please contact us at info@DamnDirtyBikes.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO)